Health Education
and Social Marketing
For this initiative, the Central Partnership will establish a Central Partnership Regional Health Education Task Force comprised of health educators and other local health department staff to complete the following list of objectives:
- Provide professional development to Health Educators within the Central NC Partnership for Public Health (CPPH) to increase knowledge and effective utilization of social marketing in health promotion/disease prevention efforts, with emphasis on elimination of health disparities.
- Increase Health Educator awareness of cultural differences and how to incorporate cultural sensitivity in design of social marketing interventions/campaigns (supported by technical assistance from select social marketing vendors).
- Develop a social marketing tool-kit to share with other health departments to spur replication of the CPPH Social Marketing Project by Health Educators statewide.
- Provide project participants with opportunity to apply what they’ve learned re: social marketing and proposal development by issuing a Social Marketing Mini-Grant Request for Proposals.
Resources
Turning Point Social Marketing National Excellence Collaborative
The
Turning Point Social Marketing National Excellence Collaborative, formed
as part of the Robert W. Johnson Foundation's Turning Point Initiative,
is a network of public health professionals from all sectors who seek to
increase the understanding and use of social marketing in public health
at all levels.
- Social Marketing National Excellence Collaborative Website
- Go directly to Turning Point CD-ROM Toolkit
Turning Point Project NC Social Marketing Initiative
This document contains a program summary, detailed list of activities,
and accomplishments of the innovative 2001 social marketing initiative
the Turning Point Project NC.
Social Marketing: A Definition
The following document is a one page introductory summary of the definition of social marketing provided by the University of California Center for Advanced Studies in Nutrition and Social Marketing.
Tools Developed
Social Marketing Training Sessions
In January 2009, the Central Partnership partnered with Mike Newton-Ward, Social Marketing Director at the NC Division of Public Health, to provide several training sessions on the topic of Social Marketing. The sessions were divided into Health Director trainings, and Health Educators training.
Health Directors' Training
The first training session for health directors' was held at the State Health Director Conference in Raleigh, NC:
- Social Marketing Session Agenda (pdf)
- State Health Directors' Conference: Public Health Value: Increasing ROI in Tight Economic Times, January 22-23, 2009 (link includes agenda and presentations to sessions)
Health Educators' Trainings
Social Marketing Foundational Training Sessions were held for Health Educators within the partnership region. The 31 Health Educators who attended the trainings were supplied with Unnatural Causes DVD and CDCynergy CD-ROM (one set per health department).
Social Marketing Foundational Training Sessions Agenda (pdf)
CDCynergy Training Webinar was provided for partnership region Health Educators in March 2009.
Social Marketing Mini-Grant Initiative
In the Spring of 2009, the Central Partnership accepted applications for mini-grants to fund development of social marketing interventions/campaigns by participants in the CPPH Social Marketing Project. The purpose of this Mini-Grant Program was to build upon the social marketing training provided to health department staff within the 9-county CPPH region by encouraging:
1) application of knowledge gained from the trainings, and
2) utilization of the supplied CDCynergy -Social Marketing Edition CD-Rom.
In addition to education on social marketing principles and development of behavior change interventions, the training sessions were designed to increase attendees’ awareness of cultural sensitivity in design of social marketing campaigns. Therefore, proposals submitted in response to this request for proposals (RFP) were toaddress a health disparity specific to the applicant community. Mike Newton-Ward served as a resource to those interested in applying.
The award was $3,000 per applicant for an 8-month maximum project IN ADDITION TO an all-expense paid trip to the Annual Social Marketing in Public Health conference in Florida, June 19-20, 2009. Complete information on the conference is available at: http://www.cme.hsc.usf.edu/smph/.