Risk Communication (Basics of Public Health Preparedness, Module 10)
|Description:||This module defines risk communication and provides strategies for developing effective risk communication methods. Additionally, it discusses the role of the Public Information Officer (PIO) and how risk communication fits into the Incident Command System (ICS).|
- Discuss the basic principles of risk communication in public health preparedness
- Explain the integration of risk communication into the Incident Command Systems (or ICS)
- Define Crisis and Emergency Risk Communication (or CERC)
- Identify key elements for crisis and emergency risk communication planning
- Describe the role of Public Information Officers (or PIOs) in North Carolina
Kasey Decosimo, MPH
Tanya Montoya, MPH, MCHES, CPH
Rachel Wilfert, MD, MPH
|Subject Matter Expert Reviewers:|
Susan Sullivan, RN-BC, MS, Public Health Nurse Consultant, Training/Exercise Facilitator, Public Health Preparedness and Response Branch Central Regional Office, North Carolina Division of Public Health
Wendy Boggs, RN, Public Health Nurse Consultant, Training/Exercise Facilitator, Public Health Preparedness and Response Branch Cities Readiness Initiative(CRI) Regional Office, North Carolina Division of Public Health
Bill Furney, BS, Communication Coordinator, Public Health Preparedness and Response Branch, North Carolina Division of Public Health
|Additional Expertise Provided by:|
Kristi George, Public Information Officer, West Virginia Center for Threat Preparedness
The author(s) and reviewer(s) of this training have no personal financial relationships with commercial interests relevant to this presentation to disclose. Author, narrator, reviewer affiliations listed were current at the time of training development.
Competencies and Capability Functions Addressed
This training addresses selected applied epidemiology, core public health, and public health preparedness and response competencies and public health preparedness capability functions. (Please note: The competencies included on this site are just a few of the public health competencies which have been established. Training participants may find alignment between this training and other competency sets not included on this site.)
|Public Health Preparedness Capabilities|
|Capability 4, Function 1: Activate the emergency public information system|
|Capability 4, Function 5: Issue public information, alerts, warnings, and notifications|
|Public Health Preparedness & Response Core Competencies|
|2.1. Manage information related to an emergency.|
|2.2. Use principles of crisis and risk communication.|
|2.3. Report information potentially relevant to the identification and control of an emergency through the chain of command.|
Federal Emergency Management Agency. IS-29. Public Information Officer Awareness Training [online course]. http://training.fema.gov/EMIWeb/IS/is29.asp. Accessed June 15, 2012.
Reynolds, B. & Seeger, W. (2005). Crisis and emergency risk communication as an integrative model. Journal of Health Communication; 10: 43-55.
Reynolds, B. (2002). Crisis and Emergency Risk Communication. Atlanta, GA: Centers for Disease Control and Prevention.
Vincent Covello. Center for Risk Communication. http://www.centerforriskcommunication.com/home.htm. Accessed June 15, 2012.
Hyer, R., & Covello, V. (2005). Effective Media Communication during Public Health Emergencies: A WHO Field Guide. Geneva: World Health Organization (WHO/CDS/2005.31a).
Environmental Protection Agency. Message Mapping. Homeland Security Research Highlights. http://www.epa.gov/nhsrc/news/news040207.html. Accessed June 15, 2012.
U.S. Department of Health and Human Services. (2006). Pandemic Influenza Pre-Event Message Maps. http://www.pandemicflu.gov/news/pre_event_maps.pdf. Accessed June 15, 2012.
Riederer, C., Wilkinson T., Snook, W., Hoff, G., Griffin, R., & Archer, R. (2005). When Bioterrorism Strikes: Communication Issues for the Local Health Department. Health Promotion Practice, 6, 424-429.
Rader, A. Edmunds, M., & Bishop, J. (2010). Public health preparedness and response for at-risk populations: Harnessing the power of health information and communication technologies. McLean, VA: Booz, Allen, Hamilton. http://www.boozallen.com/media/file/Public-Health-At-Risk-Populations.pdf. Accessed June 15, 2012.
Sandman, PM and Lanard J. Practicing for The Big One: Pennsylvania's Hepatitis A Outbreak and Risk Communication. http://www.psandman.com/col/hepatitis.htm. Accessed June 15, 2012.
North Carolina Department of Health and Human Services, Division of Public Health, Office of Public Health Preparedness & Response. ICCE Net Intrastate Crisis Communication Enhancement Network. http://epi.publichealth.nc.gov/phpr/iccenet.pdf . Accessed October 1, 2012.